“Shin Maru Go” is a Round Gothic born from the highly popular modern Gothic typeface “Shin Go.” Adding to the bright, polished ambience of the original characteristic of “Shin Go,” this typeface has a gentleness and friendly feel brought out by the rounded edges of these characters. As with “Shin Go,” it has a beautiful consistency in both vertical and horizontal typesetting, and enlivens many scenarios, from advertising and headlines to signs. This typeface family has seven weight variations from L to U.